Job Description

Job Description

Job Description

BxB Media

We are hiring a SEO Content Specialist!

We collaborate with HVAC and other home services professionals to build great brands and help them grow. We believe that not only does our company culture directly impact the lives of our employees, but it has a profound impact on the quality of work we provide to our clients.

People who enjoy working hard in a fast-paced, remote environment will thrive here. Being able to work under pressure but also knowing when to ask for help are necessary skills. At the end of the work week, you should be able to feel a sense of satisfaction because you know you worked hard as part of a supportive, creative team and that you made a difference by helping our clients move their business forward.

What BxB Media has to offer / Benefits:

• Health insurance Blue Cross / Blue Shield 100% paid of basic plan for employee, 4 plans available
• Vision and dental insurance, 50% paid for employees
• 13 days paid time off (104 hours)
• 6 paid holidays
• 401K with up to 4% match, eligible after year 1
• Short and long-term disability
• $20,000 Term life insurance benefits
• Eligible to add group life and accidental insurance

Job Title: SEO Content Specialist

Location: Fully Remote

Pay Rate: $50,000 - $60,000 a year

Work Schedule: Monday through Friday, 8:00am - 5:00pm

What you will be doing:

• Assist in developing, executing and delivering SEO strategies that support website roadmap for improvements in content, on-page, technical, crawlability and UX.
• Execute strategies to optimize a website's visibility and ranking on search engine results page
• Working closely with website production teams and Key stakeholders
• Communicating technical details and explain tactics
• Implementing strategic organic search concepts
• Utilize SEO tools including: Ahrefs, SEMRush, Google Search Console, Moz, Screaming Frog, etc., to inform your content creation process
• Perform continuous auditing, identify and recommend areas for improvement within site
• Establish, measure, analyze KPIs and report on benchmarks
• Analyze and report on traffic behavior, keyword rankings and site performance
• Work to optimize site taxonomy, improve titles, alt tags, meta tags, and schema markup
• Collaborate with creative/writing teams
• Work with developers to identify, resolve, and standardize technical SEO for Google compliance and best practices
• Introduce and create SEO A/B testing to understand effectiveness of optimization, and quantify results

Qualifications / Skills:

• Experience interpreting SEO reports and explaining them to clients with varying levels of SEO knowledge
• Experience with WordPress and ability to manipulate website backends comfortably
• Basic understanding of HTML and web design principles
• Proficient in Mac or Microsoft Office products
• Proficiency with Ahrefs, SEMRush, or comparable platforms
• Capability to perform keyword research and implement SEO enhancements
• Excellent communication skills, both written and verbal, with a knack for simplifying complex technical information
• High-level understanding of Local SEO, directory style websites, service-based businesses and on page optimization
• Expertise in keyword tracking, research and identifying high intent content topic
• Experience collaborating with clients and marketing teams
• Notion (project management / CRM software) experiences a plus
• HVAC or Home service industry experience a plus
• Work collaboratively in a remote workspace with team members as well as clients to deliver a high level of service to our clients

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