Job Description

Job Title: Marketing Specialist - Gulf Coast Region

Company: Southern Air

Location: DFW Market

Position Type: Full-time

Salary Range: $40-$60k

About Southern Air:

Southern Air, a prominent home service provider in the Gulf Coast Region, is expanding its marketing team. We are seeking a seasoned Marketing Specialist with basic knowledge in traditional and digital marketing strategies to enhance our brand presence and drive business growth.

Job Overview:

The Marketing Specialist for the Gulf Coast Region located in the DFW market (but will focus on Alabama, Arkansas and Oklahoma) will play a pivotal role in executing marketing initiatives across up to10 branches. The ideal candidate will have basic marketing knowledge with a focus on both traditional and non-traditional methods, including digital marketing channels like paid search, SEO, and Local Service Ads (LSA). This position will report to and support the Regional Marketing Manager (RMM).

Responsibilities:

1. Marketing Execution: Activate marketing tactics covering traditional and digital channels to achieve regional objectives and enhance brand visibility.
2. Campaign Management: Execute integrated marketing campaigns, incorporating traditional and digital elements, to generate leads and drive sales.
3. Digital Marketing Expertise: Basic understanding of digital marketing, including paid search, SEO, LSA, and other online channels, to optimize online presence and reach target audiences.
4. Market Research: Stay abreast of industry trends, competitor activities, and customer preferences to adapt marketing strategies for AL, AR, MS.
5. Brand Management: Ensure consistent branding across all channels, maintaining a positive and impactful brand image.
6. Collaboration with Field Personnel: Work closely with RMM and stores to understand local market dynamics and tailor marketing initiatives to meet specific branch needs.
7. Performance Analytics: Monitor marketing performance metrics and share findings with RMM.

Qualifications:

1. Bachelors degree in Marketing, Business, or a related field.
2. Knowledge of traditional and digital marketing.
3. Understanding of marketing principles, including digital channels like paid search, SEO, and LSA.
4. Excellent communication and interpersonal skills to collaborate effectively with internal team and field personnel.
5. Experience in Skilled Trades is a plus.

Southern Air is an equal-opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

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