Marketing Manager/ Director Job at Robert Half, Scottsdale, AZ

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  • Robert Half
  • Scottsdale, AZ

Job Description

Job Description

Job Description

We are looking for a Marketing Manager/ Director for our client based in Arizona. This is a direct hire position, fully remote (unless local to the area, hybrid if so).

Additional Duties:

  • Product Marketing
  • Lead positioning, messaging, and product launch strategies for included products and features
  • Develop the go-to-market strategy for new products and releases of existing products and manage the cross-functional implementation of the plan
  • Collaborate with product management and sales teams to develop product positioning and messaging that resonates with target buyers
  • Provide “Voice of Customer” insights to product management to inform product strategy and ensure company offerings meet market needs
  • Marketing Strategy and Planning
  • Develop and implement comprehensive marketing strategies and campaigns that align with business goals and drive growth
  • Conduct market research to understand market trends, buyer personas, and competitive landscape
  • Create and manage marketing budgets, ensuring optimal allocation of resources to maximize ROI
  • Brand and Campaign Management
  • Oversee the development and execution of branding initiatives to enhance brand awareness and reputation
  • Ensure consistent messaging and visual identity across all marketing channels, including digital, print, and social media
  • Plan, execute, and monitor marketing campaigns, including digital advertising, content marketing, email marketing, and social media, to drive product awareness and adoption
  • Digital Marketing
  • Lead the development and execution of digital marketing strategies, including SEO, SEM, email marketing, and social media
  • Manage the company’s online presence, including website content, social media profiles, and online advertising
  • Stay up-to-date with digital marketing trends and technologies, making recommendations for new tools or strategies to enhance marketing efforts
  • Collaboration – work closely with senior leadership to align marketing initiatives with overall business goals and objectives
  • Public Relations and Communications
  • Develop and maintain relationships with media outlets, industry influencers, and key stakeholders to enhance brand visibility and reputation
  • Oversee the creation and distribution of press releases, media kits, and other public relations materials
  • Manage crisis communication efforts, ensuring timely and effective responses to protect the brand’s reputation

Required Skills:

  • Must have SaaS marketing experience within financial services, merchant services, and/or payments business industries
  • Proven experience developing and executing successful marketing strategies
  • Ability to work effectively within an organization, collaborating across departments and levels to achieve business objectives
  • Proven ability to start with a complex problem, frame up strategic issues, and identify key assumptions required to gather and analyze information resulting in a marketing strategy
  • In-depth knowledge of digital marketing channels and tools, including SEO, SEM, email marketing, social media, and analytics platforms
  • Strong analytical skills, with the ability to interpret data and make informed decisions to optimize marketing efforts
  • Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels
  • Outstanding presentation skills with a strong planning and communication ability
  • Independent self-starter: ability to think clearly and manage multiple priorities in a high growth, fast-paced environment while maintaining a professional demeanor
  • Proficiency in marketing automation, as well as project management tools
  • Strong organizational and time management skills, with the ability to manage multiple projects simultaneously
  • An analytical mind with a balance between a data-driven and an emotional approach to marketing

Job Tags

Local area,

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