Job Description

HoneyBook is the leading clientflow management platform that makes it easy for independent business owners to sell and deliver their services online. Offering powerful tools for communication, contracts, invoicing, payments, and more, the platform puts independent professionals in control of their process and client experience. HoneyBook is trusted by over 100,000 service-based businesses in the United States and Canada that have booked more than $12 billion in business on the platform.

Our culture is built on five core values that inform everything we do. We encourage collaboration, feedback, ownership and have a growth mindset. We know experience comes in many different forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

As the Executive Creative Director at HoneyBook, you’ll be responsible for defining, articulating and executing HoneyBook’s brand, product marketing, performance marketing, and integrated campaigns. You’ll be the driving force behind our brand's visual and creative storytelling, ensuring all creative efforts support and enhance our brand's identity and business goals.

Here are a few of the things you will work on:

• Strategic vision: you’ll develop and implement an overall creative strategy that aligns with HoneyBook’s brand and business objectives.
• Product Partnership: you'll be a strategic partner to product and product design teams, guide the in-product brand vision and paint the product story out in the market.
• Cross-Functional collaboration: you'll partner deeply with various teams to ensure cohesive brand and creative visions including: education, community, people, partnerships, business development and growth.
• Creative direction: you’ll oversee all awareness, acquisition and product marketing projects from concept to completion, ensuring high-quality output, and providing clear, constructive feedback to creative team members and external partners along the way.
• Leadership and management: you'll lead, mentor, manage and scale a creative team that includes designers, copywriters, producers, and art directors; foster a collaborative and innovative work environment, and encourage team members to explore new ideas and creative solutions.
• Metrics-driven: you’ll understand and evolve the creative based on performance metrics. You’ll develop a deep understanding of HoneyBook’s business and customer funnel and how our creative can flex based on where each member is in their journey.
• Brand development: you’ll maintain and evolve our brand identity, ensuring consistency across all channels and touchpoints. You’ll collaborate with marketing and product teams to create integrated campaigns that drive brand awareness and acquisition.
• Innovation and trends: you’ll stay current with industry trends, emerging technologies, and best practices in design and marketing. You’ll introduce innovative approaches and new technologies to enhance the creative process and deliver award-winning and cutting-edge work.

Here is what we’re looking for in a candidate:

• A background in working with SMB or consumer brands, products or markets where you worked to understand social trends and movements.
• Experience leading the development of integrated marketing campaigns—from concept to execution.
• Experience with awareness and brand-based marketing strategies and trends in culture and the creative industry.
• Experience in the development of performance marketing assets.
• Experience recruiting, motivating, inspiring, and leading a team of accomplished creatives.
• Storytelling capabilities across several formats.
• You’ve developed award-winning work.

Here is what is needed:

• 15+ years experience in a creative role.
• 5+ years in-house experience.
• Experience managing and collaborating with internal and external teams, including creative agencies.
• Existing relationships with world-class agencies, freelancers, and vendors.

The good stuff:

• Mission-driven: You'll be joining more than just another startup. Our members’ success is at the heart of everything we do.
• Impact: We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box thinking and innovation; be ready to fail fast and often!
• Compensation: We offer a competitive salary and meaningful equity grants.
  • Base pay: $216-$260k
• Benefits & perks: From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost.

Our core values:

• People come first: We prioritize people as we explore opportunities and work through challenges.
• Raise the bar: We push for greatness—for ourselves, each other, and our members.
• Own it: Trust and ownership let us make decisions with confidence.
• We love what we do: We bring passion to our work and love what we create for our members.
• Keep it real: Authenticity, respect, and transparency are at our core.

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