Job Description
Job Title: Paid Media Strategist
Position Overview:
As a Paid Media Strategist, you will play a crucial role in our digital marketing efforts, primarily focusing on Paid Search and Paid Social Advertising. Your responsibilities may also extend to Programmatic Display and various third-party social platforms. This position involves conducting site and keyword research, developing and optimizing campaigns, and analyzing performance metrics to ensure our clients achieve their goals.
We are looking for individuals who are passionate about paid media, enjoy teaching others, and thrive while managing multiple clients. If you are self-driven, curious, analytical, innovative, and detail-oriented, this role may be a great fit for you. You will be expected to maintain high-quality work while meeting deadlines and deliverables.
Key Responsibilities:
Client Deliverables and Communication
Lead, manage, and continuously optimize client accounts.
Develop a deep understanding of clients' goals and business objectives.
Create presentations to report on campaign performance.
Effectively communicate strategy and optimizations to clients through in-person meetings, video calls, and phone calls.
Provide internal and external reporting on project status and alignment with client and company goals.
Identify growth opportunities across various marketing channels.
Develop, implement, and manage paid search, paid social, and display marketing strategies for diverse clients.
Use campaign data to recommend and implement optimizations for improved overall campaign performance.
Data Analysis and Optimization
Extract insights from campaign data to identify trends and provide proactive recommendations that enhance client search marketing goals.
Utilize tools such as Google Ads, Bing Ads, and social marketing platforms (Facebook, LinkedIn, Twitter, Pinterest), as well as third-party software (like Marin) to create new campaigns and refine existing ones, ensuring ROI for all clients.
Continuously manage and adjust campaign budget allocations.
Exhibit a clear understanding of client messaging and develop search marketing creatives, including keyword generation, text ad copy creation, and landing page copywriting.
Research Market Trends
Stay current with the latest trends in online search marketing and advise clients accordingly.
Qualifications:
Bachelor's degree.
Minimum of 3 years of Paid Media (search and social) experience at a digital marketing agency.
Benefits:
Comprehensive benefits package including medical, dental, vision, short-term disability, and life insurance.
401(k) plan with company match to support your future planning.
Generous paid time off starting at 15 days, in addition to paid holidays, sick days, and personal days.
Flexible Fridays.
Option for full remote work.
Access to senior management and mentoring opportunities.
Optional COVID-safe company gatherings.
We are proud to be an Equal Opportunity Employer and encourage candidates from diverse backgrounds and identities to apply. Each new hire brings a unique perspective, and we are committed to further diversifying our team.
Employment Type: Full-Time
Salary: $ 40,000.00 99,000.00 Per Year
Job Tags
Holiday work, Full time, Temporary work, Flexible hours,