Job Description

About Us:

DESI FRESH FOODS is premier Indian CPG Food Company born and raised in the United States. From Los Angeles to Georgia to Chicago to New York City, you can find our products on the shelves of not only your local Indian grocer but also many major supermarket chains. And by customer demand, our company has grown, offering Organic Varieties, Paneer products, Yogurt drinks and Simmer Sauces to Indian food lovers everywhere.

A little over 20 years ago it came to our attention that Sundeep, a well-respected and established Indian caterer, was making his own yogurt to use in drinks and sweets. He felt that this was the only way he could get the authentic flavor he needed for his Indian recipes.

Back then, if you visited any grocery store, you would only find American style and brands. Families had two choices: buy the American style or make their own at home. Out of this dilemma Desi Natural Dahi was born.

Our company has grown based on consumer requests. Over the years we’ve added Whole Milk and Lower Fat Desi Paneer Cheese and ORGANIC Desi Natural Dahi! Now, we are proud to introduce, refreshingly authentic Desi Natural Lassi and Yogurt Drinks. Our name, Desi Natural Dahi, reflects the fact that our products do not contain any artificial preservatives, and they have THE authentic “Desi” taste you crave. Consistency, quality, purity, and — above all — taste are the reasons why we are the #1 brand of Indian yogurt in the United States.

We are launching a new phase of growth with the opening of our new manufacturing plant in Winchester, VA that will allow us to bring our great products to an ever larger market as we develop more partnerships.

Responsibilities:

• Market Analysis: Conducting market research and analysis to identify opportunities for growth and to stay abreast of market trends, competitor activities, and consumer preferences by data analysis and on-site observations. Work with Marketing Director, Customer Marketing Manager, and VP of Sales on opportunity planning/targets.
• Promotional Planning: Developing and executing promotional plans and trade marketing activities to drive product visibility, increase sales, and enhance brand awareness. Must be budget conscious staying with allocated spend.
• Performance Monitoring & Reporting: Tracking sales performance against targets, understanding of IRI, Numerator data, analyzing sales data/POS, and preparing regular reports for management review.
• Social Media: Stay up-to-date on what is appearing on Social Media as relates to our target consumer and market. Manage SEO and Google analytics data reporting.
• Collaboration: Working closely with internal cross-functional teams, including Sales Finance and Operations to ensure alignment and support for initiatives. Manage customer relationships in marketing programs.
• Customer Service & Support: Help with shipping out samples as directed, POS Materials to distributors, and arrange for logistics around events.

Requirements:

• Bachelor's Degree in Marketing or Business
• MUST HAVE 1-5 years of experience in a Marketing/Business role in the CPG industry.
• Experience data gathering and creating reports using portals, IRI, Numerator or similar tools.
• Entrepreneurial spirit; used to working in a fast paced, limited resource environment with ability to pivot at a moment’s notice

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